We all know that 2020 created huge shifts in consumer habits and behaviors – from the way we shop, work, eat and even how our kids learn. Our world has become much more digital and companies have embraced contactless business models almost overnight. Of course, this shift to digital has had a profound impact on the automotive industry. With customers now spending the majority of the purchase journey online, Dealership Social Media Marketing is no longer something that can be ignored.

Your marketing and sales teams wasting their energy, time and leads on unqualified leads is never going to end well. Marketing will blame sales for not using the right materials or approaching poor leads too quickly, while sales will be claiming that the marketing content isn’t good enough in the first place.

One of the most frustrating aspects of sales is the unrequited effort put into getting people to respond. Whether it’s making multiple calls to that oh-so-promising prospect, or sending increasingly dramatic emails in an effort to get a reaction, follow-up can be one of the most challenging aspects of sales, even for the most patient among us.